Frequently asked questions:

Is Practical Semiotics expensive?

It's not cheap. But you get a lot of insight for your money. Projects range from less than £5000 (advertising pitches) to £30,000+ (full multi-brand and cultural analysis with extensive recommendations).

What about global brands- how do you deal with international markets?

Semiotics is an ideal tool for establishing if a concept or execution for one market will work in a completely different one.

Practical Semiotics has a network of analysts in many countries.

Can Semiotics work alongside traditional qual research?

Very much so. Semiotics can shed light on the findings of focus groups and interviews, analysing actual transcripts, ‘response boards' or any other qualitative output.

Practical Semiotics works closely with a number of qualitative researchers, British and international.

Who else do you employ?

We work with a range of experienced semioticians, with a range of marketing and media backgrounds.