What we do

1. We read the Cultural Signals

We dive deep into your consumers’ everyday culture, to explain the hidden ideas and cues that drive their attitudes and behaviours.

2. We put you in control

We give you the concepts, words, images, symbols and narratives to absorb, and those to avoid. Your brand will become more authentic, more distinctive and more culturally relevant.

3. Powerful, accessible findings

Our output is highly-evidenced, clearly expressed and certified 100% jargon-free.

Our Global Network

We have on-the-ground analysts in all major markets, so we can decode popular cultures all over the world !


We would love to hear from you


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“Huge thanks…highly insightful…great inspiration.”

Maria Leventis, Planning Manager, Britvic