Coca-Cola had a huge amount of data on Teen Happiness, across different markets, but needed a more relatable, ‘on the ground’ understanding of this complex emotion.
We analysed teen culture in UK, France and Sweden, looking at everything from home-made music videos to backpack designs.
We delivered a clear, accessible, highly-evidenced ‘Portrait of Teen Happiness’. In twenty-five slides.
“Brilliant stuff…always happy to do semiotics with you.”
Rebecca Moody, Chief Strategic Officer, Ogilvy