Consumer Insight

Havas and Dulux

The Issue

Havas was pitching for the Dulux global account and had some big hypotheses about Colour. But hypotheses need support and time was short. Could we deliver a guide to ‘the Culture of Colour’ across different markets (LatAm, China, UK). In ten days?

The Action

Our international teams analysed everything about colour: from football shirts to temple décor, taking in record covers and baby clothes along the way. We created a country by country guide to The Cultural Roles of Colour, to guide and support the frantically-working creatives and strategists.

The Feedback

“This was a fantastic win for us…your work was front and centre. Thank you!”

Russ Lidstone, CEO, Havas London