Havas and Dulux
Havas was pitching for the Dulux global account and had some big hypotheses about Colour. But hypotheses need support and time was short. Could we deliver a guide to ‘the Culture of Colour’ across different markets (LatAm, China, UK). In ten days?
Our international teams analysed everything about colour: from football shirts to temple décor, taking in record covers and baby clothes along the way. We created a country by country guide to The Cultural Roles of Colour, to guide and support the frantically-working creatives and strategists.
“This was a fantastic win for us…your work was front and centre. Thank you!”
Russ Lidstone, CEO, Havas London