Moy Park, a leading supplier of fresh produce to UK supermarkets, wanted their packaging and merchandising to better reflect modern food culture.
We analysed emerging British food culture, from café designs to TV shows, to the language of food blogs.
We identified the cultural ‘hits and misses’ in category and competitor packaging.
This led us to a clear set of packaging principles and Dos and Don’ts for the brand.
“We really enjoyed working with Rob…he gave us many new perspectives and ideas and we’re regularly using the findings, both internally and in discussions with our retail customers.”
Suzie Edwards, Head of Marketing, Moy Park