Case Studies

Real-world Design

Moy Park

The Issue

Moy Park, a leading supplier of fresh produce to UK supermarkets, wanted their packaging and merchandising to better reflect modern food culture

The Action

We analysed emerging British food culture, from café designs to TV shows, to the language of food blogs
We identified the cultural ‘hits and misses’ in category and competitor packaging
This led us to a clear set of packaging principles and Dos and Don’ts for the brand

The Feedback

“We really enjoyed working with Rob…he gave us many new perspectives and ideas and we’re regularly using the findings, both internally and in discussions with our retail customers.”        

Suzie Edwards, Head of Marketing, Moy Park