Unilever needed to speak more authentically and credibly to its female audience, across a range of personal care brands. Qual research could report on attitudes, but what about the wider cultural influences that shaped those attitudes? How could the different brands connect with these changes in consumer thinking?
Analysing everything from Pinterest bedroom designs to rom-com fan fiction, we mapped out the key aesthetic themes of The Feminine World, then created a design workshop for the Unilever brand teams.
”So insightful!…We look forward to using you again.”
Liz Mohr, Unilever